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The marketing world has been turned on its head in recent years. Various Forrester research studies have shown the real seachange seemed to happen around the GFC. Pre-GFC Marketing budgets were largely focused on offline media, Online Marketing campaigns were still only considered to be a top up.

David Jones has been one of many high street retailers to pay lipservice to online marketing. A recent Australian Financial Review article, pointed out that online focused businesses are seeing substantial growth in their bottom line.

The online goal of most Australian businesses however is to generate leads, ecommerce particularly in Australia is still a very small part of the economy.

However this profound chasm developing of Online savvy winners and Online skeptic losers is being played out through the Australian economy as a whole. The single biggest hurdle businesses have faced is the incredible speed of change that this platform evolves at.

New angles, new ideas, new media appear every week causing businesses to feel they need to be ahead of it all or bury their head in the sand thinking it is just a passing fad. Clarity of purpose and a clear proven strategy to stick to through thick and thin is what they need to move forward, says David Twigg,Director of Online Marketing Consultants Pty Ltd, based in Brisbane. THE 3 PILLARS OF INTERNET WINNING David Twigg calls the fundamental elements of Online Marketing the 3 Pillars of Internet Winning. Twigg says, Businesses need to retain focus on their SEO, Google Adwords Advertising and their Website Conversion Optimisation.

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Source: (seo,search engine optimisation) http://www.billiondollarmarketer.com/2012/04/29/online-marketing-strategies-are-failing-australian-businesses-need-to-refocus/

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comments| friends| groups by Daphne Higbee Member since: May 27, 2011 SEO Article Marketing Service March 23, 2012 12:53 PM EDT views: 4 An article marketing service is a kind of SEO business. SEO stands for search engine optimization.

These businesses offer their services to individual websites.

They write and publish articles in different forms and in different places to help increase their client’s ranking and website traffic. The power behind online marketing lies in the hands of search engines. They are the ones who determine which websites appear on the first page of results for any given keyword.

They have bots and algorithms to assist them in determining website ranking. However, they can also choose to simply disregard or ban any website simply because they do not like it. Unsurprisingly, online marketing is a delicate project and requires in-depth knowledge and understanding of search engine workings. In order to be successful, SEO strategies must follow the rules dictated to them by search engines.

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Found At: (seo video links) http://www.gather.com/viewArticle.action?articleId=281474981211753

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